By: Hannah Findlay
Cosmetic labels are an important part of every cosmetic product. It’s a manufacturer’s way to acquire new customers and retain existing ones. At the same time, for customers, it’s a way to get informed about the brand, product’s purpose, and ingredients.
When a product is brand new on the market, its design is one of the most important elements for success. Label design speaks about the brand identity, values, and mission. With the industry greatly relying on aesthetics, it’s important that the product stands out from the crowd. When it comes to design, there are various options. Cosmetic labels come in different shapes, colors, and materials. Manufacturers should keep in mind that the label speaks about a product the same way logo speaks about the brand.
Other than design, manufacturer should think about another label aspect - displaying information. Depending on the country of origin and geographical area of the market, there are some differences in the required information for cosmetic labels, and rules for how and where to layout the required information. If the product doesn’t meet specific labeling requirements, having false or misleading product information can be marked as misbranded.
The information displayed on cosmetic labels can be a decisive factor for buying a product. If the product is organic, and cruelty free, properly displaying the information on the product’s label will appeal to the nature-friendly customers.
Manufacturers often use symbols to display information about the product. As a customer, it’s important to know a thing or two about them. Knowing what common symbols on cosmetic labels mean can help you make informed decisions about products you put on your skin and hair.
Check out the infographic which covers important aspects of cosmetic labels both for manufacturers and customers. Find out about basic cosmetic labeling requirements, common symbols on cosmetic labels and their meaning.
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